Trust me, I get it. After working in marketing for over 3 years, I saw the constant cycle of, “If your messaging isn’t working, try this new strategy.” But the so-called experts giving that advice weren’t paying enough attention to the brand they were advising. They relied on one-size-fits-all methods when in reality, your business needs an approach rooted in your personality, your gifts, and what actually feels aligned for you.
Marketing and writing copy for your brand doesn’t have to feel like an uphill battle you didn’t sign up for. You don’t have to follow strategies that no longer serve you. And even if that advice worked in the past, you probably draw in leads that you don’t really want to work with.